West Coast Fishing – An industry of opportunity
Westfleet – born out of a passion for fishing
In 1979, a group of some 25 hard working, forward thinking fishermen joined efforts and resources and started the Westfleet Fishermans Cooperative Limited; their first move was to buy out, what was at the time, Nelson Fisheries. With an aim of securing a say in their own fishing future and faced with the ever-expanding growth of large factories around New Zealand, the fishermen got to work, putting their vessels and their livelihoods out to sea on the West Coast. With ownership of quota, wharf facilities, processing capacity and a distribution chain, Westfleet supplied demanding markets with West Coast fish for 26 years.
Purchased in 2006 by Craig Boote (Endurance Fishing) in partnership with Sealords, Westfleet took on a new direction based on the same foundations that served it well since inception. Continued growth and investment in vessels, facilities and people, have enabled Westfleet to pursue a path to a sustainable future.
With a leading management approach, excellent facilities and a vertically integrated business structure, Westfleet continues to lead in innovation and forward thinking.
“Having the best maintained inshore fleet, with on board quality control and best practice fish handling, an efficient wharf facility and the new factory just ‘a forklift away’ Westfleet is leading the way in Australasia when it comes to vertical integration,” says Craig Boote, Managing Director & CEO.
The Westfleet Advantage
If you were going to build a 3,500m2 factory to supply local and export fish markets, you first need the raw material. Westfleet has grown its quota portfolio from 750 to 4,800 tonnes (including 1500 tonnes of hoki quota) giving Westfleet a secure future for its operations.
This approach to growth gives Westfleet a competitive edge.
CEO Craig Boote puts it well – “I want a company to be proud of, that Greymouth will be proud of, and the workers feel like they are part of something worthwhile. I don’t want Westfleet to be the biggest but I do want it to be the best.”